Communications | Marketing | Multimedia
Helping organizations build consistent brands, target niche audiences, and design digital campaigns that convert
I'm a multi-platform storyteller who enjoys collaborating with organizational stakeholders to identify, develop and execute strategic solutions for communicating messages, educating audiences, and increasing brand awareness.
From content development, product marketing, web content management and analytics reporting to graphic design, multimedia production, and social media management, I leverage my extensive hands-on experience to lead integrated marketing communications initiatives that align with business goals.
Digital Content Manager | Mansfield Energy (10/2015 - Present)Website: www.manfield.energy Collaborate with product line managers to develop and distribute lead-generating content to drive business growth Develop and manage CMS and SharePoint websites for company divisions, product lines and business partners Write content and create visuals for newsletters, social media, webinars, executive communications, employee meetings Build brand awareness of company’s fuel supply, logistics solutions and other value-added services Lead efforts to maintain brand consistency along with print and digital standards Educate the petroleum marketing industry about the benefits of a nationwide fueling network for distribution and delivery Design marketing collateral and resources for internal business functions Coordinate industry conferences, workshops, fundraising events for philanthropic initiatives Monitor and troubleshoot marketing, sales and customer service software making usability and data-driven recommendations
Multimedia Producer & Communications Specialist | City of Lakeland, FL (03/2008 – 10/2015)"Website: www.lakelandgov.net Wrote and published content for internal and external communications including advisories, initiatives, campaigns, and community events Designed and maintained public and internal websites Helped grow social media audiences and increased channel engagement resulting in government social media awards Assisted city officials and departments leaders with multimedia messaging, education campaigns, employment assessments Produced original video stories and directed municipal meetings for government access TV and radio programming Set up audio-visual equipment for meetings, events, and studio and field production
Media Production Specialist | Leon County School Board (07/2002 - 03/2008)Website: www.leonschools.net Produced videos for TV broadcast and digital platforms including board meetings, press conferences, news programs, and school events Content manager for district webpages and school websites Designed instructional material for teachers and district personnel
Print & Digital Content Development
Thought Leadership & Social Engagement
18 Years of Results Driven Integrated Communications Experience
Skills & Expertise
Integrated Marketing Strategy
Social Media Management
Web Content Management & SEO
Digital Content Marketing & Advertisement
Media Training & Executive Coaching
Digital Analytics Reporting
Robin Tillett, PR & Information Manager
Lakeland Police Department
Denver Lee, Production Manager
Leon County School Board
Lisa Jones, Executive Director
HouseProud Atlanta, Inc.
Marcom Leader with a Servant Heart
I am committed to supporting initiatives that improve the vitality of communities and help organizations engage in mission-focused activities including marketing, branding, public relations, event planning, social media, membership retention, and fundraising.