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Communications | Marketing | Multimedia

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Helping organizations build consistent brands, target niche audiences, and design digital campaigns that convert

I'm a multi-platform storyteller who enjoys collaborating with organizational stakeholders to identify, develop and execute strategic solutions for communicating messages, educating audiences, and increasing brand awareness.

 

From content development, product marketing, web content management and analytics reporting to graphic design, multimedia production, and social media management, I leverage my extensive hands-on experience to lead integrated marketing communications initiatives that align with business goals.

CONNECT

  • Digital Content Manager | Mansfield Energy (10/2015 - Present)
    Website: www.manfield.energy Collaborate with product line managers to develop and distribute lead-generating content to drive business growth Develop and manage CMS and SharePoint websites for company divisions, product lines and business partners Write content and create visuals for newsletters, social media, webinars, executive communications, employee meetings Build brand awareness of company’s fuel supply, logistics solutions and other value-added services Lead efforts to maintain brand consistency along with print and digital standards Educate the petroleum marketing industry about the benefits of a nationwide fueling network for distribution and delivery Design marketing collateral and resources for internal business functions Coordinate industry conferences, workshops, fundraising events for philanthropic initiatives Monitor and troubleshoot marketing, sales and customer service software making usability and data-driven recommendations
  • Multimedia Producer & Communications Specialist | City of Lakeland, FL (03/2008 – 10/2015)"
    Website: www.lakelandgov.net Wrote and published content for internal and external communications including advisories, initiatives, campaigns, and community events Designed and maintained public and internal websites Helped grow social media audiences and increased channel engagement resulting in government social media awards Assisted city officials and departments leaders with multimedia messaging, education campaigns, employment assessments Produced original video stories and directed municipal meetings for government access TV and radio programming Set up audio-visual equipment for meetings, events, and studio and field production
  • Media Production Specialist | Leon County School Board (07/2002 - 03/2008)
    Website: www.leonschools.net Produced videos for TV broadcast and digital platforms including board meetings, press conferences, news programs, and school events Content manager for district webpages and school websites Designed instructional material for teachers and district personnel

Print & Digital Content Development  

Download | Writing Samples

 

Download | Marketing Collateral & Campaign Design Portfolio

Thought Leadership & Social Engagement

18 Years of Results Driven Integrated Communications Experience

Skills & Expertise

Integrated Marketing Strategy

Communications Planning

Social Media Management

Web Content Management & SEO

Digital Content Marketing & Advertisement

Graphic Design

Media Training & Executive Coaching

Digital Analytics Reporting

Servant Leadership

Community Involvement 

 

HouseProud Atlanta, Inc.

Board of Directors

 

Big Brothers Big Sisters of Metro Atlanta

Volunteer / Mentor

 

Charles H. Wesley Education Foundation

Board of Directors

Mansfield Cares, Inc.

Volunteer / Marketing Coordinator

Professional References

Robin Tillett, PR & Information Manager

Lakeland Police Department

(863) 834-2963

robin.tillett@lakelandgov.net 

 

Denver Lee, Production Manager

Leon County School Board

(850) 487-7283

Leed@leonschools.net

 

Lisa Jones, Executive Director

HouseProud Atlanta, Inc.

(404) 437-4246

lisa.jones@houseproudatlanta.org

Marcom Leader with a Servant Heart

I am committed to supporting initiatives that improve the vitality of communities and help organizations engage in mission-focused activities including marketing, branding, public relations, event planning, social media, membership retention, and fundraising.

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